When we develop a product, we start at the end. We begin with the ideal result — a long-lasting fragrance, a clean head of hair, or healthy skin — and work our way backward, making sure that every step goes toward creating something excellent. We get into the minutia of keeping you looking good. We’ve spent hours researching the optimal level of Rhassoul Clay for daily exfoliation. And we’ve had more than a few debates about which varietal of Eucalyptus provides the most invigorating morning shower.