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ALAN PAINE

In 1907 William Paine founded this famous knitwear brand in Godalming, Surrey, and named it Paines of Godalming. Godalming was then a small town with a long history of woollen production. William discovered some knitting machines in an old warehouse behind the shop, taught himself and others to knit, and began to manufacture knitted garments, arguably developing the first cable knit sweaters.