Only the finest cashmeres from China, Mongolia, Afghanistan and Indian Kashmir arrive here, on the shores of Lake Trasimeno. Here, in the heart of Umbria, where weaving is an artisan tradition stretching back to Medieval times. Here, where the most exquisite of yarns was first worked by the local expert artisans beginning from the nineteenth century, when it was discovered and brought to Europe by English merchants of the East India Company. Here, where FIORONI has been operating since 1978, remaining true to the ancient know-how passed down from generation to generation as well as to the region, taking inspiration from its natural beauty and benefiting from the unique properties of the water of the Lake itself, all with a deep ethical commitment to its ecosystem.