120% Lino

Adorned in a fabric crafted from 100% linen, one can indulge in a distinct and opulent selection that captivates the senses with a gratifying tactile encounter.

In 1980, the founder of 120% LINO, Alberto Peretto, was fascinated by a high quality linen jacket at London's Camden Market, inspired by Fitzcarraldo's outfit in Herzog's film.
This moment was the motivation to create 120% LINO and its distinctively elegant collection with a relaxed crumpled look. Linen is a natural and sustainable resource that is grown in Europe using an environmentally friendly process, creating a pleasant sensory experience when worn.

120% LINO is synonymous with timeless elegance, made with high quality materials that respect ethical and environmental values.