London Tradition began in East London in 2001 in the heart of the English garment manufacturing industry. Founded by Mamun Chowdhury and Rob Huson, with over fifty years between them in the garment business, London Tradition is all about British fashion heritage and exceptional quality craftsmanship. It’s that same unique London background that has influenced our emphasis on the tradition of British tailoring, taking heritage styles into the 21st century with cutting edge techniques and a modern fashion focus. London Tradition has always specialised in traditional British outerwear, not only for the iconic duffle coat for which they are best known, but in pea coats, trench coats, raincoats and quilted styles, all made to their exacting standards. It is this expert knowledge of British outerwear and their deep commitment to craftsmanship that has led to the global success of the London Tradition brand, rewarded in 2014 and 2020 with the Queens Award for International Trade.