{"title":"SLOWEAR","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSlowear's history began in 1951, when in the province of Venice a small production company – Incotex – began its activity, making work trousers for some of the most important Italian companies and for military uniforms of foreign armies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eSince the 1960s, the founders' fervent entrepreneurial spirit and avant-garde vision have led the company to open up to a wider market, aimed at the end customer, and to spread the concept of \"smart casual\" style, for which Incotex would become a reference point, in the world of clothing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAlso in those years, Incotex's proposal – which over time became the brand of the best trousers in the world – was expanded by the acquisition of 3 other technical product brands: Montedoro, a leader in the production of outerwear, Zanone, a high-level knitwear brand with a long tradition and special attention to the development of exclusive yarns, and Glanshirt, specialising in shirts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn 2003, Slowear was born: a brand capable of including the four corporate brands under its umbrella and of expressing, already in the name, a philosophy applicable to both life and purchasing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot only a clothing proposal capable of transcending temporary trends, but also a new cultural lifestyle model, based on good living and the passions that inspire it.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7270\/1261\/collections\/logo.svg?v=1784834104","url":"https:\/\/buttondownsf.com\/collections\/slowear.oembed","provider":"Button Down SF","version":"1.0","type":"link"}