LodenTal is a brand, founded in Italy at the end of 2012, producing and distributing top-end outewear in wool Loden fabric for women, men and children.The goal was to take the iconic Austrian Loden fabric and apply the highest levels of Italian craftsmanship to produce coats, jackets and capes, in a wide range of colors, of unparalleled sartorial quality, practicality and sophistication. It was launched in 2012 by Andrea Provvidenza after he came across three perfectly preserved coats in Loden fabric which had belonged to his father. He instantly recalled the day he received his first Loden coat for his eighth birthday and finally felt like a grown up. “I have always been attracted by revisited classics. And I found myself very much in tune with very prominent brands, which were successfully revisiting their historic, most iconic pieces to bring them to an entirely new generation”.
Why Loden fabric?
Because it’s wind and waterproof, virtually indestructible, warm, light, natural 100% extra-fine Merino wool from the highest quality yarns.